| Title |
How Television Fast Food Marketing Aimed at Children Compares with Adult Advertisements
|
|---|---|
| Published in |
PLOS ONE, August 2013
|
| DOI | 10.1371/journal.pone.0072479 |
| Pubmed ID | |
| Authors |
Amy M. Bernhardt, Cara Wilking, Anna M. Adachi-Mejia, Elaina Bergamini, Jill Marijnissen, James D. Sargent |
| Abstract |
Quick service restaurant (QSR) television advertisements for children's meals were compared with adult advertisements from the same companies to assess whether self-regulatory pledges for food advertisements to children had been implemented. |
X Demographics
The data shown below were collected from the profiles of 31 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 7 | 23% |
| United Kingdom | 3 | 10% |
| Netherlands | 2 | 6% |
| Canada | 2 | 6% |
| Australia | 2 | 6% |
| Norway | 1 | 3% |
| Ireland | 1 | 3% |
| Unknown | 13 | 42% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 23 | 74% |
| Practitioners (doctors, other healthcare professionals) | 4 | 13% |
| Scientists | 3 | 10% |
| Science communicators (journalists, bloggers, editors) | 1 | 3% |
Mendeley readers
The data shown below were compiled from readership statistics for 177 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| New Zealand | 1 | <1% |
| Portugal | 1 | <1% |
| Australia | 1 | <1% |
| Unknown | 174 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 42 | 24% |
| Student > Master | 27 | 15% |
| Student > Ph. D. Student | 23 | 13% |
| Student > Postgraduate | 14 | 8% |
| Researcher | 11 | 6% |
| Other | 24 | 14% |
| Unknown | 36 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 23 | 13% |
| Medicine and Dentistry | 19 | 11% |
| Nursing and Health Professions | 16 | 9% |
| Psychology | 16 | 9% |
| Business, Management and Accounting | 15 | 8% |
| Other | 46 | 26% |
| Unknown | 42 | 24% |