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Meeting Rural Demand: A Case for Combining Community-Based Distribution and Social Marketing of Injectable Contraceptives in Tigray, Ethiopia

Overview of attention for article published in PLOS ONE, July 2013
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131 Mendeley
Title
Meeting Rural Demand: A Case for Combining Community-Based Distribution and Social Marketing of Injectable Contraceptives in Tigray, Ethiopia
Published in
PLOS ONE, July 2013
DOI 10.1371/journal.pone.0068794
Pubmed ID
Authors

Ndola Prata, Karen Weidert, Ashley Fraser, Amanuel Gessessew

Abstract

In Sub-Saharan Africa, policy changes have begun to pave the way for community distribution of injectable contraceptives but sustaining such efforts remains challenging. Combining social marketing with community-based distribution provides an opportunity to recover some program costs and compensate workers with proceeds from contraceptive sales. This paper proposes a model for increasing access to injectable contraceptives in rural settings by using community-based distributers as social marketing agents and incorporating financing systems to improve sustainability.

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 131 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 2 2%
Indonesia 1 <1%
South Africa 1 <1%
Unknown 127 97%

Demographic breakdown

Readers by professional status Count As %
Student > Master 37 28%
Researcher 21 16%
Student > Doctoral Student 13 10%
Student > Ph. D. Student 10 8%
Student > Postgraduate 5 4%
Other 17 13%
Unknown 28 21%
Readers by discipline Count As %
Social Sciences 31 24%
Medicine and Dentistry 29 22%
Nursing and Health Professions 19 15%
Agricultural and Biological Sciences 6 5%
Economics, Econometrics and Finance 5 4%
Other 10 8%
Unknown 31 24%