Title |
The Bitter Truth about Morality: Virtue, Not Vice, Makes a Bland Beverage Taste Nice
|
---|---|
Published in |
PLOS ONE, July 2012
|
DOI | 10.1371/journal.pone.0041159 |
Pubmed ID | |
Authors |
Kendall J. Eskine, Natalie A. Kacinik, Gregory D. Webster |
Abstract |
To demonstrate that sensory and emotional states play an important role in moral processing, previous research has induced physical disgust in various sensory modalities (visual, tactile, gustatory, and olfactory modalities, among others) and measured its effects on moral judgment. To further assess the strength of the connection between embodied states and morality, we investigated whether the directionality of the effect could be reversed by exposing participants to different types of moral events prior to rating the same neutral tasting beverage. As expected, reading about moral transgressions, moral virtues, or control events resulted in inducing gustatory disgust, delight, or neutral taste experiences, respectively. Results are discussed in terms of the relation between embodied cognition and processing abstract conceptual representations. |
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Geographical breakdown
Country | Count | As % |
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United States | 5 | 83% |
Norway | 1 | 17% |
Demographic breakdown
Type | Count | As % |
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Members of the public | 5 | 83% |
Scientists | 1 | 17% |
Mendeley readers
Geographical breakdown
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Canada | 2 | 3% |
Spain | 1 | 1% |
Germany | 1 | 1% |
Brazil | 1 | 1% |
Unknown | 75 | 94% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 16 | 20% |
Student > Ph. D. Student | 13 | 16% |
Student > Bachelor | 10 | 13% |
Student > Postgraduate | 7 | 9% |
Researcher | 6 | 8% |
Other | 16 | 20% |
Unknown | 12 | 15% |
Readers by discipline | Count | As % |
---|---|---|
Psychology | 46 | 57% |
Neuroscience | 5 | 6% |
Business, Management and Accounting | 4 | 5% |
Computer Science | 3 | 4% |
Nursing and Health Professions | 2 | 3% |
Other | 8 | 10% |
Unknown | 12 | 15% |