| Title |
Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development
|
|---|---|
| Published in |
PLOS ONE, March 2011
|
| DOI | 10.1371/journal.pone.0017571 |
| Pubmed ID | |
| Authors |
Edward W. Maibach, Anthony Leiserowitz, Connie Roser-Renouf, C. K. Mertz |
X Demographics
The data shown below were collected from the profiles of 36 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 14 | 39% |
| Canada | 1 | 3% |
| United Kingdom | 1 | 3% |
| Brazil | 1 | 3% |
| Saudi Arabia | 1 | 3% |
| Unknown | 18 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 30 | 83% |
| Scientists | 4 | 11% |
| Science communicators (journalists, bloggers, editors) | 1 | 3% |
| Practitioners (doctors, other healthcare professionals) | 1 | 3% |
Mendeley readers
The data shown below were compiled from readership statistics for 400 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 4 | 1% |
| United States | 4 | 1% |
| Canada | 1 | <1% |
| Japan | 1 | <1% |
| Luxembourg | 1 | <1% |
| Unknown | 389 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Researcher | 77 | 19% |
| Student > Master | 76 | 19% |
| Student > Ph. D. Student | 73 | 18% |
| Student > Bachelor | 42 | 11% |
| Student > Doctoral Student | 18 | 5% |
| Other | 60 | 15% |
| Unknown | 54 | 14% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 107 | 27% |
| Environmental Science | 57 | 14% |
| Psychology | 52 | 13% |
| Agricultural and Biological Sciences | 27 | 7% |
| Economics, Econometrics and Finance | 16 | 4% |
| Other | 75 | 19% |
| Unknown | 66 | 17% |