Persuade With Participation, Part Two: Learn from Modern Cognitive Science
Persuasive Litigator,
By Dr. Ken Broda-Bahm: Early rhetorical theory and the most modern advances in cognitive science are able to find a surprising…
Pick the Right Frame
Litigation PostScript. Persuasion Strategies for Litigators,
By Dr. Ken Broda-Bahm: Earlier this week at a mock trial, I witnessed a face-off between two jurors with very different views…
Declare a decision moral and outcomes shift
Futurity.org,
NYU (US) — Decisions based on moral, rather than practical, considerations are made more quickly and are often more extreme…